Analytics

Dashboard Overview

The analytics section provides insights into:

• Message volume
• Delivery rates
• Response times
• Session health

Key Metrics

Message Volume

Track messages over time:

• Total messages sent
• Total messages received
• Messages by type (text, media)
• Hourly/daily/weekly trends

Delivery Rates

Monitor message delivery success:

Response Time

Track API performance:

• Average response time
• 95th percentile latency
• Error rate

Viewing Analytics

Session Analytics

Per-session statistics:

1. Select a session
2. Go to "Analytics" tab
3. View charts and metrics

Time ranges:

• Last 24 hours
• Last 7 days
• Last 30 days
• Custom range

Account Analytics

Aggregate across all sessions:

1. Go to main dashboard
2. View account-level metrics
3. Compare session performance

Metrics Explained

Messages Sent

Total outgoing messages from your session.

High volume + low delivery rate?

• Check session health
• Verify phone numbers
• Review error logs

Messages Received

Total incoming messages to your session.

No incoming messages?

• Verify webhook is configured
• Check webhook delivery logs
• Ensure session is connected

Delivery Rate

Percentage of messages successfully delivered.

Delivery Rate = (Delivered / Sent) × 100

Low delivery rate causes:

• Invalid phone numbers
• Recipient blocked you
• Session disconnected
• Rate limiting

Read Rate

Percentage of delivered messages that were read.

Read Rate = (Read / Delivered) × 100

Improving read rates:

• Send at optimal times
• Use engaging message content
• Personalize messages

API Usage

Track your API consumption:

• Requests per minute
• Rate limit status
• Error breakdown

Exporting Data

Download analytics reports:

1. Select date range
2. Choose metrics
3. Click "Export CSV"
4. Download report

Use Cases

Monitoring Campaign Performance

Track marketing message effectiveness:

Campaign: Summer Sale
- Messages Sent: 10,000
- Delivered: 9,800 (98%)
- Read: 7,200 (73%)
- Clicked: 1,500 (21% of read)

Identifying Issues

Spot problems early:

Alert: Delivery rate dropped to 85%

Investigation:
- Session status: Connected ✓
- Error logs: Many 404 errors
- Cause: Invalid phone number format
- Fix: Updated number validation

Capacity Planning

Predict when to upgrade:

Current: Starter Plan (1,000 msg/hour)
Usage: 850 msg/hour average
Growth: 20% monthly

Recommendation: 
Upgrade to Pro in 2 months

Reporting to Stakeholders

Generate executive reports:

Monthly WhatsApp Metrics:
├── Messages Sent: 45,000 (↑ 15%)
├── Delivery Rate: 97.5% (↑ 2%)
├── Avg Response Time: 120ms
└── Customer Satisfaction: 4.5/5

Alerts

Set up notifications for:

• Delivery rate drops below threshold
• Session disconnects
• Rate limit approaching
• Unusual traffic patterns

Configure in Settings → Alerts

Best Practices

Regular Monitoring

Check analytics weekly:

• Spot trends early
• Identify issues
• Optimize performance

Benchmarking

Set baseline metrics:

• Record normal performance
• Detect anomalies
• Measure improvements

Action on Data

Don't just collect data - act on it:

• Low delivery? Fix phone numbers
• Low read rate? Improve content
• High errors? Check integration